The Power of Transparency in Personal Care Products

In my pursuit of clean beauty, I've always wanted to get to the bottom of what we're slathering on our skin. It's not just about looking good; it's about feeling fabulous while staying true to our principles.

This quest led me to the Environmental Working Group's (EWG) Skin Deep database. It is arguably one of the best resources to assess what's actually in the products we choose. A powerful tool!

Discovering EWG's Skin Deep Database

• Information on 98,948 products

• Insights from over 3,500 brands

• A special category of 2,134 EWG Verified® products

It covers everything from makeup and nails to specialized categories like products for babies and sun protection.

The Science Behind Skin Deep

The meticulous process behind Skin Deep resonates with my personal passion for clean beauty:

1. Reviewing with Precision: Each product is reviewed to identify its essence, from its type and composition to its target audience.

2. Ingredient Evaluation: The database dives deep into ingredient labels, supplemented with scientific literature, ensuring that no stone is left unturned.

3. Scoring Products: Products are rated based on a myriad of factors, ensuring that the consumer gets a holistic view of what they're purchasing.

The Seal of Trust: EWG Verified

The EWG Verified seal is a testament to a product's commitment to transparency and health. It's a seal I personally look for, knowing the rigorous scrutiny each product undergoes by a dedicated team of experts.

My journey in clean beauty has been filled with discoveries, and EWG’s team of experts has been a guiding light. Their dedication to breaking down the science behind these products provides invaluable insights, ensuring that our choices are both informed and impactful.

As I often share with my readers on Natural Impact, the beauty industry is evolving, and platforms like Skin Deep are at the forefront of this change. They not only inform but empower consumers, ensuring that our choices reflect our values.

For a deeper dive into the workings of Skin Deep® and the EWG Verified® program, I highly recommend visiting their official website.